The Guru Guide To Marketing

This Guru Guide to Marketing has been designed to provide you with a clear, concise, and informative digest of the best thinking about marketing in the new global, high-tech world of business. You are holding in your hands a highly opinionated but informative guide to ideas of the world’s top marketers and marketing consultants. Like the original Guru Guide™ (Wiley, 1998), we have designed this guide to be more than just an overview of current thinking. We go further to link and cross-link the ideas to show where the experts agree and disagree. We show how the gurus’ ideas have evolved. Finally, we provide an evaluation of their strengths and weaknesses.
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